Generating new business by growing your customer base is important to your business success. However, it can sometimes be very challenging.
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Here are five tips that we have leveraged with some of our customers to help them migrate their business to the new Digital Era.
Tip #1 - Choose the right platform for your website
The biggest mistake you can make as a small business is choosing the wrong platform to build your website. A wrong platform will not only cost you more money but will also limit your business’ growth potential.
We recommend using platforms similar to WIX Online. It is the most popular website builder in the market, and it powers over 20% of all websites (including both small and large businesses).
Tip #2 - Choose a functional website with a simple design
Many beginners believe that their customers will not take their business seriously if they don’t have their website professionally designed. Getting a professional to custom design your website is expensive, and it’s not needed when you’re just starting out.You can easily start with a ready-made free or premium website template for a fraction of a price.
"Fewer elements on a page results in lower cognitive load for users.." Nick Babich - Editor-in-chief of UX Planet
Tip #3 - Make it easy for users to reach you
If you want your website to bring you more customers, then you need to add an easy way for visitors to contact you. The easiest way to do that is by using a contact form on your website.
By default, all Wix Automated Design Interface (ADI) or Wix Template libraries include a contact form and even a web chatbot that can be configured to provide users with automated responses.
Once your business has grown more functionalities can be introduced within these platforms in order to improve the user experience when they interact with your website.
Tip #4 - Build a customer database from day 1
Most people who leave your website will never come back again. This means that if you don’t get their email address, then you will have no way to communicate with them in the future.
The most cost-effective way to do this is by building a subscribe section in your website so that users can receive regular updates. Email marketing is the most reliable way to communicate with your website visitors..
Tip #5 - Get more organic traffic from search engines
Search engines like Google are the major source of traffic for most websites on the internet. There are a lot of things you can do to optimize your website for search engines by learning basic SEO.
SEO or search engine optimization is a set of guidelines and techniques that make your website more search engine friendly. It is not too technical and you will be able to do it on your own.
The Wix platform has a number of articles and guide to complete the basic SEO steps for Google to learn and index your website.
Resources and Tools
Minimalist Color Palettes — Some common minimalist color schemes deviating from the standard black-on-white.
Color Contrast Checker — Enter your background and foreground colors to calculate the ratio of contrast to create the most accessible color combination.
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